Markup Calculator
Turn cost and markup into a selling price. e.g. “What price is a 60% markup on $40 cost?”
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Results update as you type. All calculation happens in your browser.
Methodology
Turn cost and markup into a selling price. This tool uses a standard, documented formula and runs entirely on your device.
Last reviewed January 2026 · Runs client-side
Setting a price from cost with markup
Markup is how much you add to an item's cost to reach its selling price, expressed as a percentage of cost. It's the natural tool when you're pricing from the bottom up: you know what something costs and you want to decide what to charge.
Because markup is based on cost while margin is based on price, a given markup always translates to a lower margin. Knowing both keeps your pricing honest, a 60% markup, for instance, is only a 37.5% margin.
How to use this calculator
- Enter the item's cost.
- Enter the markup percentage you want to apply.
- Read the selling price, profit, and the resulting margin.
What the inputs mean
- Cost
- What the item costs you to buy or make.
- Markup
- The percentage of cost you add on top.
A 60% markup on a $40 cost gives a $64 selling price, $24 profit, which is a 37.5% margin.
The formula, in plain terms
Price = Cost × (1 + Markup% / 100). The profit is the difference between price and cost.
Good to know
- If you have a target margin, don't just use the same number as markup, they aren't equal.
- Consistent markup across a range keeps pricing predictable but may leave money on the table for premium items.
Frequently asked questions
How do I convert markup to margin?
Margin = markup / (1 + markup). A 60% markup is 0.6 / 1.6 = 37.5% margin.
Last reviewed January 2026. This explainer is general information, not professional advice.